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Develop and execute go-to-market strategy for Fort Minor’s single Welcome
Work collaboratively with Warner Bros Music, PR team, and distribution partners to manage process.
Develop “first-of-its-kind” virtual reality music video to launch concurrently with YouTube 360 native platform launch.
Identify key brand sponsorship for music video production with Lootcrate
Develop unique merchandise packages, including custom vinyl, t-shirts, hats, and emoji packs
Execute data capture initiative to galvanize fans at Exchange LA live performance.