Fort Minor

GOAL

Develop and execute go-to-market strategy for Fort Minor’s single Welcome

HIGHLIGHTS

  • Work collaboratively with Warner Bros Music, PR team, and distribution partners to manage process.
  • Develop “first-of-its-kind” virtual reality music video to launch concurrently with YouTube 360 native platform launch.
  • Identify key brand sponsorship for music video production with Lootcrate
  • Develop unique merchandise packages, including custom vinyl, t-shirts, hats, and emoji packs
  • Execute data capture initiative to galvanize fans at Exchange LA live performance.