Linkin Park Underground

GOAL

HIGHLIGHTS

  • Conducted market analysis and developed a fully customizable membership experience.
  • Commissioned Indonesian artist Dika (an LPU member) to create original artwork to be used in the 13th year rebrand.
  • Deployed new membership model in time for annual launch.
  • Designed and produced branded merchandise from inception to finish goods.
  • Increased membership by 50%.